We Don’t Just Show Up. We Deliver Community-Driven Brand Activation That Sticks

1ProudAFVet
May 4
4 min read

Tiffany Orner celebrates with a smiling law enforcement officer holding his personal LiveOak Fiber mug at the Greater Fort Walton Beach Chamber 1st Friday Breakfast, where LiveOak was the presenting sponsor. — Tiffany Orner, founder of IGY6 Company, shares a joyful moment with a local officer who brought his own LiveOak Fiber mug, unaware that the company was the presenting sponsor that morning. Authentic connections like these are what community-driven brand activation is all about.

🛠 This Is What We Mean by “Branding the Boring”

Let’s be honest, fiber internet isn’t sexy. Neither are stump grinders, shoes, insurance providers, or utility companies. But they’re essential. And in today’s world, being essential isn’t enough.

At IGY6 Company, we specialize in community-driven brand activation, which transforms boring, recession-proof businesses into brands that feel human, face-to-face, heart-to-heart, neighbor-to-neighbor.

We do this through:

🎯 Targeted engagement that meets people where they are
🏕 Event representation that places brands inside community stories
🫱🏾‍🫲🏼 Stakeholder outreach that builds trust that lasts

We don’t just show up. We show up different. And in April 2025, we proved exactly how.

Tiffany Orner smiles with fellow entrepreneurs and military spouses at the Emerald Coast Women in Business April Social, captured on the beach in Destin, Florida, during golden hour. — Tiffany Orner, founder of IGY6 Company, joins fellow entrepreneurs and military spouses during the Emerald Coast Women in Business April Social in Destin. Building authentic connections in scenic spaces is part of what makes IGY6’s approach to community-driven brand activation so powerful.

📅 One Month. Eight Events. One Mission: Connection.

Over the course of 30 days, IGY6 Company executed eight distinct community activations that were not only visible but unforgettable.

🥚 Eggstravaganza (Hurlburt Field)

👶🏾 4,000+ diapers and 90+ wipes distributed
📲 129 QR scans + hundreds of conversations
💬 “I’ve been stationed at 3 military bases and never has a utility company or any business given out diapers. This is crazy and GREAT!”

☕ Cars & Coffee (Niceville)

🥐 90+ guests served at JoJo’s Coffee & Goodness
🤝 Veteran-owned business partnership
🌟 200+ local brand touchpoints

👮 Coffee With A Cop (Niceville)

☕ 93 patrons served at Black Rifle Coffee
👮‍♂️ Built trust with Niceville PD and local families
💼 Opened B2B partnership pipeline

👩🏻‍💼 ECWIB April Social (Destin)

🍸 First drink sponsored in exchange for QR scan, 100% opt-in
💜 “I love her,” said one attendee, after just a few minutes of connection
🌊 Set the stage for future venue and influencer partnerships

🇺🇸 THF TREK (The Honor Foundation)

🎤 26 transitioning service members engaged
🍽️ Dinner, storytelling, and strategic networking
💡 Built brand as a mission-aligned employer of choice

🧠 Healing Hoofsteps Pickleball Tournament

💸 $2,000 donation supporting veteran mental health services
🎽 Strategic branding on shirts and signage
💬 200+ players, spectators, and volunteers engaged

🧩 Autos for Autism

🧸 $2,000 donated to neurodiverse youth nonprofit
🎈 Sensory-friendly swag + brand visibility
📉 Low turnout taught us valuable insights (more on that below)

🎖️ Vietnam Veterans Tribute

🎗️ Showed up quietly but meaningfully
🫡 Honored those who served, with no agenda but respect

🔑 Event Learnings: What Community-Driven Brand Activation Taught Us in April

Let’s keep it real, not every event is a smash hit. Autos for Autism was heart-led, but it competed with multiple regional shows. Still, it gave us powerful takeaways IGY6 uses to help clients grow smarter:

✅ Lesson #1: Passive booths are outdated. Brands must earn attention through activation.
✅ Lesson #2: Sponsorship is just the start. Real results come from shared experience.
✅ Lesson #3: ROI means Relational Outreach Impact. Invest in trust, not just traffic.

📊 The Numbers Behind the Magic

🔥 8 Events Activated in 30 days
🙌🏾 1,400+ Community Touchpoints Created
📲 235 QR Leads Captured
🫱🏾‍🫲🏼 6+ New Partnerships Forged
🎯 100% of deliverables exceeded expectations

Every interaction was executed with purpose and care, because this isn’t about checking a box. It’s about building brands that communities believe in.

Air Force Reservist and entrepreneur Craig Orner, owner of IGY6 Rooted, hands out diapers to a local military family at Eggstravaganza on Hurlburt Field. Supporting military-connected families isn’t just a mission for IGY6 Company; it’s a family affair.

🔍 Why It Matters (And Why We Won’t Stop)

We’re not here for clout. We’re here for connection.

Branding shouldn’t stop at a logo. It should live in the way people talk about you at the grocery store, trust you when you knock on their door, and recognize your presence at local events.

At IGY6 Company, we build:

👂🏻 Trust at eye level
💬 Loyalty through real conversations
🏡 Presence that feels like home
📍Let’s Build Your Community-Driven Brand Activation Strategy

When a parent walks away with a pack of diapers, a veteran feels seen, or a business owner says, “I didn’t expect this, but I’m glad I came,” that is the power of showing up with purpose.

💡 The IGY6 Difference

We help brands:

Get seen without being salesy
Build trust without being transactional
Create memorable, emotional moments that stick

If you’re a recession-proof business looking to become a neighborhood name, not just a vendor, let’s talk.

We don’t just do events. We engineer impact.

At the Air Force Armament Museum near Eglin AFB, IGY6 Company brought together over 250 Delayed Entry Program recruits and their families for a day of celebration and support. Tiffany Orner organized veteran-owned food trucks, military service organizations, and base representatives to ensure every family walked away informed, encouraged, and connected.